Before I entered the field of instructional design, I had never heard of the field. I have a theory that unless the instructional design is bad (or nonexistent), then it goes unnoticed. Everyone can attest to a training they’ve sat through that was A. boring, B. ineffective, and/or C. a waste of resources. Luckily trained instructional designers can offer an objective perspective to addressing performance opportunities. We have the expertise to follow and systematic and systemic model that allows us to identify and analyze opportunities, and design, develop, implement, and evaluate interventions.

I love the field of instructional design because it gives structure and guidance to a subtle and widely-applicable specialization. We’ve been trained to study the learner, anticipate their needs, and spark their motivations. We can triangulate data to identify organizational performance gaps, suggest innovative and effective interventions, and deliver evidence-based results to the client.

Given that we can offer such unique perspectives and are trained to deliver cost-effective, evidence-based, learner-focused results, you should look into contacting an ID to be part of your team!